Hi guys! I'd like to share with you my take on a subject very close to my heart.
A few weeks ago an online controversy about beauty blogging erupted. A professional makeup artist was complaining about beauty bloggers who did not know how to properly review products due to the lack of professional training, the absence of personal, sustained experience with the products, and balanced opinion. She asked a question that readers and companies tend to ask themselves, “Is there too much being read into what bloggers are saying? Are they being taken too seriously or not enough? Can a handful of bloggers make or break a brand?”